Fathom
Track website performance with a privacy-focused tool.
Simple Analytics
Add a cookieless view of observed website traffic.
Simple Analytics
DISCOVERED ON EARLYCOVEWhat is Simple Analytics?
Simple Analytics provides a cookieless approach to website measurement. Its current positioning includes using it alongside GA4 to compare observed traffic, which can be useful before deciding how to simplify an analytics setup. Evaluate the same business questions across your chosen tools and account for differences in collection methods. The goal should be a measurement system you can explain, rather than expecting every dashboard to display identical totals.
Made for
Marketing teams and site owners assessing a simpler traffic measurement approach.
What you can do
Cookieless analyticsTraffic reportingMeasurement comparison
Good to know
Confirm current onboarding and pricing terms directly. Differences between analytics totals may reflect collection methods rather than a single correct visitor count.
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